Dead Ideas
Assumptions AI is weakening, repricing, or making irrelevant.
Technology shifts rarely make everything obsolete. They change which part of the stack matters most.
Each entry names the assumption, what dies, what survives, and where the value moves. The company may survive. The old source of value may not.
The application owns the user.
The most valuable enterprise application may become invisible to the person using it.
Productivity is the goal.
Saving ten hours is useful. Removing ten days from the path between decision and outcome is different.
An AI strategy is enough.
Most companies do not have an AI problem. They have an operating-model problem that AI is exposing.
Headcount is scale.
For services businesses in particular, this assumption is about to get expensive.
AI is a feature.
If your AI strategy ends with adding AI to the product, you may be improving yesterday’s architecture.
Under development
Dead Ideas are only published once the argument holds.
These are on the list. None of them ships until there is a real case for what dies, what survives, and where the value moves.
- 006The dashboard is where decisions happen.
- 007More management creates more control.
- 008The interface is the product.
- 009Software and services are separate categories.
- 010Digital transformation means modernizing applications.
- 011Seats are a proxy for value.
- 012The model is the moat.
- 013Every exception needs a human.
- 014The org chart defines how work gets done.
- 015More information creates better execution.